About Hook ‘Em Outdoors

I’m Caden Marques, a 15-year-old angler and the person behind the brand.

It all started as a love for fishing and turned into a small business built around something I genuinely love. I make and sell soft plastic fishing lures designed to help anglers catch more fish while having fun on the water.

I run everything myself, from making the lures and managing the website to packing orders and creating fishing content. Every bait that goes out the door is something I’ve put my own time and effort into.

I’m constantly looking for the new best color combo, and chasing my next personal-best bass. Through this business and my YouTube channel, I want to share my fishing experiences, connect with other anglers, and hopefully inspire more people to get out on the water.

Thanks for supporting my small business and being part of the journey. 🎣

Keep fishing.